Can Advertising be a Conscious Business?

Prompted by an article by Martin Lindstrom (The Future of Ethics in Branding), I got to thinking about whether that paragon of unethical business, the advertising industry, could indeed make the quantum leap towards ethical

What’s in a Name? Conscious Business backlash over Soda Wars

Just when you thought it was safe to call yourself a conscious business, you find that someone in your company has broken ranks and suddenly you have the wrath of consumer social media wars on

Let’s Not Forget to Recognise the Small Conscious Businesses

I’ve just checked out of the Sunninghill Guest Lodge in Johannesburg, South Africa, a small little conscious business, and I am armed with nothing other than a Christmas present.  When last did you stay at

Conscious Capitalism is our Individual Responsibility as Consumers

An intriguing link arrived through my Google alerts this morning: a post about Office Products, Conscious Capitalism and How We Can Make A Difference.  Office supplies and Conscious Capitalism, I thought? But the post by

Conscious Capitalism, Victimhood and Responsibility

One of the most brilliantly acerbic yet honestly observed posts I have recently read about our current state of affairs is ‘Capitalism vs. Capitulation’ from Bret Callentine of the Lakewood Observer. Callentine gives his commentary

In the World of Conscious Capitalism, Let’s Not Forget the Upcoming Youth

I suspect that, alongside others interested in Conscious Capitalism, I've been so busy watching the activities of Occupy Wall Street with its uprising of young liberals against the hardened moguls of Wall Street, that I've

Occupy Wall Street is Not the Way to Conscious Capitalism

It was only a matter of time before the young revolutionaries converged in their Occupy Wall Street uprising in reaction to Casino Capitalism and in the name of Conscious Capitalism.  It’s an understandable reaction to

Ed Miliband and the Conscious Capitalists

Ed Miliband, Conscious Capitalist? I, for one, am applauding Ed Miliband, leader of Labour in the United Kingdom.  While I may not agree with Ed’s approach, he did deliver a glittering riposte to what’s going

Conscious Leadership Behaviours

Here is a depiction of the conscious leadership and conscious business behaviours distilled from the work of Raj Sisodia and Patricia Aburdene.                      

In Conscious Business, Giving is the New Receiving

In conscious business, giving is the new receiving.  At face value it appears to make no sense at all to spend more money on your employees and your suppliers, and less on your advertising, your