Prompted by an article by Martin Lindstrom (The Future of Ethics in Branding), I got to thinking about whether that paragon of unethical business, the advertising industry, could indeed make the quantum leap towards ethical
I’ve just checked out of the Sunninghill Guest Lodge in Johannesburg, South Africa, a small little conscious business, and I am armed with nothing other than a Christmas present. When last did you stay at
In conscious business, giving is the new receiving. At face value it appears to make no sense at all to spend more money on your employees and your suppliers, and less on your advertising, your
